Kate founded Coconut in 2015 after 9 years helping one of Oxford’s great travel start-ups make a name for itself and secure a buyout by the world’s largest travel site. Prior to that she spent years in hospitality operations, from the wonders of waitressing to running one of the city’s most renowned independent restaurants. A communications and marketing all-rounder, Kate specialises in helping businesses grow through a tailored combination of PR, social media, email marketing and content creation. From strategic input to hands-on execution, she and her small team provide PR and communications support to clients across Oxfordshire and further afield.
Storytelling – where to start with your PR strategy
Ditch the cynical view on ‘storytelling’ as over-used marketing jargon and get back to basics. Who you are, what you stand for and how you deliver your product or service is the crux of your story and getting customers or clients to buy. Learn how your beginning, middle and ending can make that a swift and effective process for your PR and marketing strategies as well as your bottom line.