David Greenaway - Forty3 Consulting

David Greenaway:
Forty3 Consulting

With over 20 years of building businesses David understands that sales is the lifeblood of all business. Over this time it became clear that there had to be a better way, a non salesy, pushy and cringy way to help people buy products/services. A way that does not require the “gift of the gab”. David has become an expert off Inbound sales and helps many companies improve and adapt to the new empowered buyers. Currently, David does a lot of speaking locally and works really closely with Warpline who are a video & social media agency.


Presentation Title:

The power of the buyer is changing sales forever

Change the way you think about sales to sell more, and sell better. Inbound Marketing has changed the way companies earn buyers’ trust and build their brands – through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60% of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.

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